London, 7 November 2022: A flagship, three-day event highlighting Sarawak’s unique environmental, natural, and cultural appeal to intrepid British consumers will form the basis of new year-long strategic partnerships agreed today between Sarawak Tourism Board (STB) and Malaysia Airlines Berhad (MAB) followed by STB and National Geographic Traveller at London Excel’s World Travel Market. The objective of the Memorandum of Understanding (“MoU”) ...

KUCHING, 31st October 2022 – Sarawak Tourism Board (STB) tourism and staycation homegrown brand’s campaigns – Sia Sitok Sarawak (SSS) 4.0 and the Sia Sitok Sarawak Accomodation (SSSA) 3.0 are extending the booking period until 15th November 2022! Exclusively for Sarawakians and non-Sarawakian residents, both campaigns launched on 1st September 2022 with the theme “Discover Sarawak Gems” will be showcasing 62 fascinating tour packages througho...

Singapore 20th October 2022 - Sarawak Tourism Board (STB) today officially launches its latest tourism campaign, “SARAWAK Look, See… Chiak, Makan” targeted at attracting Singaporeans to experience Sarawak’s diverse food culture at a ceremony held during ITB Asia 2022 at Sands Expo & Convention in Singapore. The campaign, which ends on 15th December 2022, is a collaborative effort between Sarawak Tourism Board and participating tour operato...

Sarawak - also known as the “Land of the Hornbills” - is a must-visit destination that has so much to offer. There is always something more to discover in Sarawak, making it a popular destination in Southeast Asia. This year, Sarawak will be taking part in Asia’s Leading Trade Show (ITB Asia) to showcase what this amazing Malaysian state and its tourism products. A MUST try local dish while visiting Sarawak is the Sarawak Laksa! The late N...

KUCHING, SARAWAK, 6th October 2022 – Sarawak Tourism Board (STB) officially launched the Kuching Umrah Gateway (KUG) initiative today. This initiative will provide direct flights to Jeddah and Medina in the Southeast Asia region. The KUG initiative is a collaborative effort between Sarawak Tourism Board and ATS Global Travel & Charter Sdn Bhd that will establish flight connectivity between the Middle East and Sarawak. The initiative aim...

    Kuching, Sarawak 1 October 2022 -  The much anticipated What About Kuching Festival affectionately known as WAK kicks off today with the official launching of 2 of its component events at tHe Spring Mall here in Kuching. Graced by the Minister of Tourism, Creative Industry & Performing Arts Sarawak and also the Minister of Youth, Sports and Entrepreneur Development Sarawak, YB Dato Sri Haji Abdul Karim Rahman Hamz...