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About Sarawak Tourism Board

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INTRODUCTION
Sarawak Tourism Board was incorporated under the Sarawak Tourism Board (Incorporation) Ordinance, dated 12 November 1994.

OBJECTIVES OF THE BOARD

  • To achieve its objectives of increasing tourist arrivals into the state.
  • To create awareness among the trade, media and public on the diversity of Sarawak in terms of tourism products, both regional and international.
  • To position Sarawak as a prime destination for culture, nature and adventure tourism.

STB VISION

To position Sarawak as a leading and preferred ecotourism destination driven by empowered communities and responsible actions.

 

STB MISSION

We are committed to market and promote Sarawak Culture, Adventure, Nature , Food and Festivals (CANFF) through strategic collaborative actions

 

FUNCTIONS OF THE BOARD

  • To stimulate and promote tourism to and within Sarawak;
  • To stimulate, promote and market Sarawak as a tourist destination;
  • To organize, secure and enhance publicity in Malaysia and overseas for tourist attractions in Sarawak;
  • To engage or assist in the development of tourism in the State and to carry on such activities in association with the Government, any public or local authority, any corporation, any company, any body or any person or as managing agents or otherwise on this behalf, or enter into any arrangement with such bodies or persons for sharing profits, union of interests, co-operation, joint venture or reciprocal concession;
  • To make recommendations to the Minister on the measures and programmes to be adopted to facilitate and stimulate the development and promotion of the tourism industry in Sarawak and, where approved by the Minister, to implement or assist in the implementation of such measures and programmes; and
  • To liaise and co-ordinate with and make representation to the Malaysian Tourism Promotion Board or the Federal Ministry of Culture, Arts and Tourism on all matters relating to the enhancement of tourism and the development of the tourism industry in Sarawak.

 

ORGANISATION CHART

Organisation Chart

BOARD OF DIRECTORS

  1. 1. YB Dennis Ngau

    ADUN N.77 Telang Usan

     

    2. YBhg Datu Hii Chang Kee

    Permanent Secretary

    Ministry of Tourism, Creative Industry and Performing Arts, Sarawak

     

    3. YBhg Dato Sri Dr Wan Lizozman Bin Wan Omar

    State Financial Secretary

    State Financial Secretary’s Office

     

    4. YBhg Dato Haji Zainuddin Abdul Wahab

    Director-General, Tourism Malaysia

     

    5. YBhg Datu Antonio Kahti Galis

    Permanent Secretary

    Ministry of Public Health, Housing and Local Government

     
     

    6. Tuan Haji Zolkipli Mohamad AtonChief Executive Officer

    Sarawak Forestry Corporation

     

    7. Puan Audry Wan Ullok

    President,

    Sarawak Tourism Federation (STF)

     

    8. Tuan Haji Mohamad Taufik Bin Abdul Ghani

    Executive Chairman

    Kiasan Engineering Sdn. Bhd.

     

    9. YB Senator Robert Lau Hui Yew

    Executive Director

    Borneo Medical Centre

     
     

    10.YBhg Dato’ Hajah Norhyati Hj Mohd IsmailChairman,

    Sarawak Media Group

     

    11. Encik Oscar Choo Chon Foong

    Chairman

    Malaysian Association of Travel & Tour Agents (MATTA) Sarawak Chapter

     

    12. Encik John Teo Peng Yew

    Chairman,

    Malaysian Association of Hotels (Sarawak Chapter)

SARAWAK TOURISM BOARD POLICY

  1. COMMUNICATION
    • Local/Foreign Media
      • Editorial contribution
        • We encourage local media (within Sarawak) contribution in the forms of news write-ups, caption report, feature writing, photos/images and links.
        • All editorial content, shall be protected by copyright laws and other laws and international treaties, and belong to STB and/or its contributors.
        • Contents have to be relevant to Sarawak’s position as fun and educational culture, nature and adventure destination.
        • All contributions will be credited to the authors/contributors.
        • These works, write-ups, caption report, feature writings, photos/image and links may not be copied, reproduce or imitated whether in whole or in part, unless expressly permitted by Sarawak Tourism Board.
        • Sarawak Tourism Board shall not be liable for any infringement of copyright materials as a result of producing your work (contribution).
  2. FINANCE
    • Purchase of Service & Goods
      • Festival Events
        • Contract Management – as part of our contract management strategy for festival events, our policy for the various series is through request for proposal & information as part for service providers.
  3. MARKETING
    • Promotion & Marketing
      • Promotional Activities
        • Only authorized and licensed operators, hotels and product owners shall be allowed to participate in its promotional activities
      • Marketing Support
        • To provide marketing support to new and unique products experience developed by the authorized and licensed members of industry.
      • Agent Familiarization Trip
        • To support the initiatives of our local and overseas partners in bringing in agents for familiarization trips
  4. INFORMATION TECHNOLOGY
    • Online Support
      • Social Media
        • We encourage contributions in the form of videos, blog articles, pictures and links on facebook Sarawak Travel fan page. While users can post photos, videos and links themselves, the administrative’s posting is capable of reaching to our large fan database.
        • Contents have to be relevant to Sarawak’s position as a fun and educational culture, nature and adventure destination.
        • All contributions will be credited to the authors/producers.
        • The Board is not obliged to publish all contributions received but works that are trending topics will get editorial precedence.
        • Sarawak Tourism Board will not be liable for any infringement of copyright materials as a result of producing your work.
      • Directory Listing
        • The directory listing is for benefit of Sarawak Tourism Industry Members (STIM). By this it means that these stakeholders are members of registered non-governmental organisation/s, possess operating licenses from relevant authorities and members of the trade that promote and sell Sarawak regionally and overseas.
  5. VISITORS’ INFORMATION CENTRES (KUCHING/SIBU/MIRI)
    • Dissemination of Information
      • Brochures
      • Posters/Banners/Buntings
        • Displaying of promotional posters/banners/buntings in Visitors’ Information Centres or around the vicinity must possess authorised serial no. approved from local council and Sarawak Tourism Board Management.