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KUCHING, SARAWAK, 30 September 2022 – Sarawak Tourism Board (STB) organized a familiarisation trip for Indonesian, Bruneian and Singaporean travel agents to discover Sarawak’s melting pot of Culture, Adventure, Nature, Food and Festival first-hand.  

Brunei, Indonesia and Singapore top Sarawak’s list for the greatest number of visitor arrivals pre-pandemic in 2019. Brunei was ranked first with 1,296,017 visitor arrivals, followed by Indonesia, ranked second with 418,461 visitor arrivals and Singapore ranked fourth with 46,812 visitor arrivals.

With the recovery of the tourism sector now underway, STB Deputy Chief Executive Officer for Integrated Marketing Communications in his opening remarks during the Business Networking Session said that the familiarisation trip for all strategic travel partners comes in timely with new and upgraded Sarawak products to discover or rediscover.

“We hope that the diverse itinerary planned out for this familiarisation trip will be an eye-opening experience for our partners to explore further business prospects and compelling travel packages that cater to various markets back in Brunei, Indonesia and Singapore,”

“Aside from leisure travel, Sarawak is also very keen on advancing medical tourism. There are immense opportunities for Sarawak’s healthcare development going forward. A huge portion of our foreign patients seeking health treatment here comes from Indonesia and we see this as a tourism opportunity. We want to show our Indonesian friends that Sarawak is one of the best places for respite and relaxation. I look forward to also seeing us coming together to focus on expanding medical tourism to build an even stronger Sarawak presence in Indonesia,” he added.

Besides participating travel agents, the familiarisation trip was also joined by representative officers from Tourism Malaysia Jakarta, Tourism Malaysia Brunei, Sarawak Trade and Tourism Office Singapore (STATOS) and Bruneian Social influencer, GZul.

The Business Networking Session was attended by 40 Sarawak tourism industry players to network and promote Sarawak products to the agents.

Among the exciting itinerary planned out for the familiarisation trip includes trip to MULU, an iconic UNESCO World Heritage, Borneo Cultures Museum and Keringkam Gallery, Kuching Wetland Cruise, Kuching Waterfront tour and morning city cycling around Kuching and extensive Kuching food trails.


Indonesia Travel Agent


Singapore Travel Agent


Brunei Travel Agent


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